B.Com Marketing is a three-year course. The programme study in Sales and Marketing teaches students how to manage and plan a market. The course focuses on tried-and-true methods and the practical application of theory related to consumer behaviour, sales management, advertising, quality management, and marketing ethics.
The B.Com Marketing exposes students to the practical side of marketing and gives them the tools to create marketing plans for their companies. Marketing Management focuses on practices and application of theory such as research, nature of consumers, sales management, advertising, quality management, law, and ethics in the marketing environment.
B.Com Marketing Highlights
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Course Level |
Graduate |
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Duration |
3 years |
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Examination Type |
Semester System |
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Eligibility |
HSC with 45 % aggregate marks |
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Admission Process |
Based on counselling after clearing Entrance Tests for different colleges. |
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Average Starting Salary |
Rs. 3 to Rs. 10 lacs per annum |
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Top Recruiting Companies |
Business Consultancies, Educational Institutes, Industrial Houses, Public Accounting Firms, Policy Planning, Foreign Trade, Banks, Budget Planning, Inventory Control, Merchant Banking, Marketing |
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Job Positions |
Trade mark manager product and innovation manager Market development manager Distribution manager Research project manager Marketing manager Market research analysts Advertising managers Public relations managers |
Eligibility Criteria for B.Com Marketing
1. Applicants must have a 10+2 qualification from a recognized board on Physics, Chemistry and Biology/Commerce subjects in Class 12th.
2. Applicants must achieve at least 50% to 60% of the points in the relevant proficiency tests.
3. Eligibility conditions for candidates belonging to SC/ST/OBC/PwD categories will be 45% marks in the qualifying examinations.
4. Applicants must not be younger than 17 at the time of application.
Admission Process
1. Colleges publish admission notices on their website from June when most Indian universities would have finished degree exams.
2. Candidate to apply for each college, as each college considers each mark the cut-off mark.
3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
4. Some colleges require a minimum of 50% aggregate in the qualifying examination.
5. Candidates who qualify for the test are called for an interview before the final seat allotment.
Career after B.Com Marketing
B.Com Marketing can work in any industry that engages in marketing activities. A student with a course in sales and marketing from a reputable Institute has the opportunity to build a lucrative career in this field. Meeting and setting goals, as well as working on strategies, are all part of the sales process. They hire distributors and set up retail locations.
Many leading companies and organizations release jobs for multiple sectors. The students can also do a government job after completing this course alongside various private jobs. There is enough scope after doing this course. Candidates can work in materials production, development, and research in the industrial sector, or as materials experts in high-level consultancy and management positions.
B.Com Marketing Syllabus
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First Year |
Second Year |
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Language 100 |
Information Technology & Its Application in Business |
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Major Indian Language |
Principles of Marketing & e-Commerce |
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Communicative English |
Economics II (incl. Mathematics for Economics) |
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Financial Accounting |
Financial Accounting II |
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Business Regulatory Framework |
Direct & Indirect Taxation |
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Principles & Practice of Management & Business |
- |
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Communication |
- |
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Economics I |
- |
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Business Mathematics & Statistics |
- |
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Third Year |
|
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Consumer Behaviour & Sales Management |
Product & Pricing Management + Marketing Communication |
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Retail Management & Marketing of Services |
Rural Marketing & International Marketing |
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Environmental Studies |
Project Work (Written + Viva-voce) |
